Shop Heirloom

After years of running Shop Little House in Woodstock, New York, Jojo Ans made the decision to close the shop and open a new retail space: Shop Heirloom. She wanted an identity that felt like a vintage monogram while capturing the spirit of its home and the flora and fauna of Upstate New York.

Shop Heirloom’s branding system centers on an ornate monogram built from elements of the natural world Jojo holds dear. These illustrated elements are extracted and used throughout the brand as secondary graphics, creating a strong, flexible brand system.

Brand Identity

Brand Guidelines

Brand Merchandise

Printed Collateral

Signage