I'm a graphic designer with over two decades of experience, partnering with branding agencies and independent clients to create thoughtful, story-driven identities, packaging, and brand experiences across CPG, retail, hospitality, and wellness.
Whether collaborating with an agency team on an established consumer brand or building an identity from the ground up with an independent client, I'm drawn to understanding what makes a brand distinct. I believe thoughtful design begins with curiosity, listening closely, learning deeply, and understanding the people and passion behind the work.
Sometimes that means harvesting apples with clients in their wild apple forests. Other times it means immersing myself in an existing brand system alongside a creative team. Every project begins by understanding what makes the brand meaningful and translating that into visual systems that feel clear, authentic, and enduring.