Bill Miles

In focus.

Bill Miles, a New York based photographer and director needed an identity that felt confident, direct, and contemporary. His works encompasses advertising and editorial as well as personal branding for authors, speakers, coaches and health practitioners including Kris Carr and Glennon Doyle.The identity pairs a bold typographic wordmark with a system of focal marks that frame, highlight, and draw attention to what matters most. Extending beyond the logo, these graphic elements create a flexible visual language that focus, highlight and distinguish.